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What is the HTML Meta Tag? -Clickipedia

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What the HTML Meta Tag is: A line of code that describes your webpage, including keywords, authors and the last date your page was edited.

Why the HTML Meta Tag matters: Proper description helps search engines and users find your site when searching for terms related to your field, business or service. Browsers also use your metadata to learn how to properly display the contents of your page.

The bottom line: Understanding and implementing HTML Meta Tags is likely to increase incoming traffic to your site, help optimize user experience and generate more opportunities to lift conversion rates.