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What is Inverted Pyramid Structure? -Clickipedia

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What Inverted Pyramid Structure is: A common style of web writing, in which your main ideas are said first, followed by subsequent information and other supporting ideas.

Why Inverted Pyramid Structure matters: Because a visitor may only skim your copy or not finish reading a paragraph, this structure can increase the chances that users will see your key messages and walk away knowing your most important information.

Where to apply Inverted Pyramid Structure: Everywhere. Give your information a hierarchy and keep the ideas you consider most valuable near the top, whether it’s in your body copy, bullet lists, navigational links or video and audio clips.