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What is the Kaizen Method? -Clickipedia

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What the Kaizen Method is: A Japanese term, referring to the perpetual improvement of functions and processes.

How to use the Kaizen Method: Build testing into your routine and adapt it to your KPIs. Some businesses may test each week, while others only once a year, so take time to find the right testing schedule for your website’s needs.

The bottom line: Testing only when you’re confronted with problems or launching a new page can help your business in the short term, but committing to a testing routine can keep your business in a state of growth in knowledge, optimization—and even revenue.