Share
What Key Performance Indicators are: Measurements that help you compare your business’ current performance to its strategic goals.
Why Key Performance Indicators matter: KPIs can simplify your web analytics data and allow you to quickly find and target areas with the greatest need for optimization.
What Key Performance Indicators are not: The same for all businesses. What works for Company A may not be important for Company B.
Examples of Key Performance Indicators:
Average order value
Conversion rate
Percentage of returning visitors
This post is part of an ongoing Clickipedia series, defining all the terms you need to know for conversion rate optimization. Keep checking back each week to learn more, and don’t forget to check out the whole series.
Categories
Related Resources
Data, People, Process & The Scientific Method: How To Use Experimentation As An Insights Engine
September 30, 2019
10 Conversion Rate Optimization Conferences to Attend in 2019
February 5, 2019
Thank You + Brooks Bell’s Best of 2018
January 3, 2019
Let’s Meet Up!
August 17, 2018
Unlocking the True Power of Testing & Other Takeaways from Brooks Bell’s Interview With Ambition Data
August 7, 2018
5 Reasons to Visit Brooks Bell at Adobe Summit
March 7, 2018
Going to eTail West? Find Scott and Win!
February 19, 2018