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What is Lift? -Clickipedia

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What lift is: Unless your A/B test or multivariate test runs flat, you’ll notice a difference in conversion rates between your control page and the challenger—this percentage of increased conversions is referred to as your lift.

This post is part of an ongoing Clickipedia series, defining all the terms you need to know for conversion rate optimization. Keep checking back each week to learn more, and don’t forget to check out the whole series.