What Micro-Conversion looks like: Visitor engagement with your brand through tweets, watching videos, downloading a PDF or following any secondary call to action.
Why Micro-Conversion matters: Think of micro-conversions as steps that lead visitors through your conversion path. By optimizing each micro-conversion point, you could reduce friction and ultimately experience a lift.
This post is part of an ongoing Clickipedia series, defining all the terms you need to know for conversion rate optimization. Keep checking back each week to learn more, and don’t forget to check out the whole series.