What a Native Application is: A mobile or tablet application created to run in a particular operating system, rather than a web-based environment.
Why Native Applications matter: Native apps allow for more interactivity and personalization, including push notifications or in-app purchases. Customization is another advantage, since you’re no longer restricted by browser parameters.
What a Native Application isn’t: A good choice for every business. Native apps do have benefits, but depending on your business, user base, content or services, an app isn’t always necessary.