What navigation is: the menu (usually at the top or down the side of your page) that lets your customer get around to different areas of your site.
What navigation is not: very effective for keeping your customer on the page they’re on right now.
Why we care about navigation: A lot of times, we recommend removing regular page navigation from landing pages. Giving a customer too many options of where to go on a landing page can distract them from converting with your CTA.
This post is part of an ongoing Clickipedia series, defining all the terms you need to know for conversion rate optimization. Keep checking back each week to learn more, and don’t forget to check out the whole series.