What an Organic Search is: a search that brings up results in a search engine that are not advertisements. Search results are based on relevance to the search term rather than ad bids.
What an Organic Search is not: pesticide-free. Here, organic just means that it’s a “natural” result, not based on a company’s ad bids, but rather based on the search engine’s determination of which pages are most relevant to the search.
Why we care about Organic Searches: Organic search results are a great way to get visitors to your site. You do not pay for them directly with ad spend. Rather, optimizing your site for search engines is what helps to get your page to the top of the results.
This post is part of an ongoing Clickipedia series, defining all the terms you need to know for conversion rate optimization. Keep checking back each week to learn more, and don’t forget to check out the whole series.