What Page View is: When a visitor loads a Web page, it is counted as a single page view.
What’s the benefit of Page View: Page views are a great metric to help gauge your website’s activity level, traffic volume and illustrate the popularity of each of your pages.
What to watch out for with Page View: Since a page view is counted each time a visitor loads a page (including refreshing the page), a single user could accumulate many page views per session. Because one user can rack up so many views, this data could be misleading and bloat the appearance of your traffic.
This post is part of an ongoing Clickipedia series, defining all the terms you need to know for conversion rate optimization. Keep checking back each week to learn more, and don’t forget to check out the whole series.