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What is Persona? -Clickipedia

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What persona is: The in-depth description of a hypothetical person.

Why persona matters: Personas can help you understand and communicate more effectively with the type of visitors you are targeting.

How to use persona: By creating a background story that includes interests, typical behaviors or current situations (like relationship status or financial security), you can more effectively target your customers with messaging that resonates with them. This can lead to higher conversion rates and increased revenue.