We have updated our Privacy Policy and Privacy Options

Got It

What are Predictive Analytics? -Clickipedia


What Predictive Analytics are: A variety of methods used to analyze current and historical data with the goal of making predictions about the future. By using trends and patterns, predictive analytics can help inform decision-making.

What Predictive Analytics are not: Simply one method. There are many different methods out there that are used to predict trends and behaviors including statistics, modeling, and data mining.

Why Predictive Analytics matter: Predictive analytics can be used to optimize business processes and decision-making, whether it be in relation to a company’s website or marketing.


Find this post useful? Download our complete guide of key testing concepts with over 120 terms!