What Predictive Analytics are: A variety of methods used to analyze current and historical data with the goal of making predictions about the future. By using trends and patterns, predictive analytics can help inform decision-making.
What Predictive Analytics are not: Simply one method. There are many different methods out there that are used to predict trends and behaviors including statistics, modeling, and data mining.
Why Predictive Analytics matter: Predictive analytics can be used to optimize business processes and decision-making, whether it be in relation to a company’s website or marketing.
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