What a Purchase Cycle is: The stages a user goes through while making a purchase
What a Purchase Cycle looks like:
- Identify and acknowledge the need for goods or services
- Perform background research on the goods or services desired
Evaluation of Alternatives
- Compare product options, including price, specs, brand and other specific attributes to each of their options
Decision to Purchase
- Complete conversion
- Based on purchase experience, consumers discover they have loyalty, indifference or distain for your product, service or brand. This can influence any future interactions with your company.
Why Purchase Cycles matter: Identifying where different visitors are in your buying cycle can help you create messaging that best resonates with users. The most effective messaging techniques can be discovered through A/B testing, which can help reduce visitors’ anxiety and encourage more conversions.