What is Push Messaging? -Clickipedia

What Push Messaging is: Content delivered by marketers or advertisers to a user’s mobile device when it was not directly requested.

What Push Messaging looks like: Audio, text messages, emails, multimedia messaging and more.

Why Push Messaging matters: Push messaging carves a new path for your business to build a better relationship with your users. Mobile devices give you access to up-to-the-minute user preferences and patterns so you can segment your audience and schedule push messages to match the right message to the right user.