What a Push Winner is: If one of your test versions is performing significantly higher than the others, you can choose to push this version as your winner. This finishes your test and converts your winning version to the new standard content viewed by visitors.
What’s the benefit of Push Winners? Rather than continuing your campaign and directing traffic to ill-performing test versions (and incurring a potential loss in revenue), you’ll direct all traffic to your higher performing version and likely increase your chance of improved conversion rates.
This post is part of an ongoing Clickipedia series, defining all the terms you need to know for conversion rate optimization. Keep checking back each week to learn more, and don’t forget to check out the whole series.