What quantitative research is: A study that uses a systematic analysis of data to test a hypothesis.
What quantitative research is not: Qualitative research, which is a methodology that uses words, images, or objects to identify and understand motivations, relationships, patterns, and interactions.
Why quantitative research matters: Quantitative research methods allow for broad analysis of large data sets through the use of statistical analysis. With appropriate samples, quantitative research can produce generalizable results.
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