What a SiteCatalyst eVar is: Variable in SiteCatalyst. Your eVars help analysts break apart and simplify success event metrics.
Why a SiteCatalyst eVar matters: If you’d like to compare groups, such as visitors from paid search versus those from banner ads, or find differences between demographics, you can use eVars to break down your data.
The bottom line: When analyzing, eVars help you to categorize your visitors and easily spot behavioral variations among them. Understanding these differences can help you create messaging and content strategies to optimize your conversion rates.