What SiteCatalyst Props are: A variable in SiteCatalyst, also known as the traffic variable. This variable is used to determine the most popular elements on the page with no regard to conversion. Props can use pathing, which tracks a visitor’s path through the site.
What SiteCatalyst Props are not: eVar, which is a variable in SiteCatalyst that helps analysts break apart and simplify success event metrics. Your eVars are used to discover which element on your site leads to the most conversions.
Why SiteCatalyst Props matter: If you use the Props variable, you can determine a consumer’s average time spent on a page or site, average page depth, reloads, and single access.
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