We have updated our Privacy Policy and Privacy Options

Got It

What is Smart Targeting? -Clickipedia


What Smart Targeting is: The technique of using data to segment customers into different groups to provide a better marketing experience. Different types of smart targeting include behavioral targeting and geotargeting, among others.

What Smart Targeting is not: Segmentation. Though smart targeting relies on segmentation it has nothing to do with the actual process of identifying and isolating key customer groups.

Why Smart Targeting matters: Smart targeting allows a company to put its marketing dollars to better use. A company can provide more personalized content to customers when they are segmented into different target markets.


Find this post useful? Download our complete guide of key testing concepts with over 120 terms!