What Smart Targeting is: The technique of using data to segment customers into different groups to provide a better marketing experience. Different types of smart targeting include behavioral targeting and geotargeting, among others.
What Smart Targeting is not: Segmentation. Though smart targeting relies on segmentation it has nothing to do with the actual process of identifying and isolating key customer groups.
Why Smart Targeting matters: Smart targeting allows a company to put its marketing dollars to better use. A company can provide more personalized content to customers when they are segmented into different target markets.
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