What Social Proof is: Positive examples of how your business or product has affected consumers (such as testimonials or customer reviews) on your website.
Why Social Proof matters: Between decision paralysis or unfamiliarity with your brand, a visitor may not be confident enough to complete their purchase or conversion. By using examples of social proof on your website, you can provide that extra push that some visitors may need to take the actions you want.
How to use Social Proof: Display success stories or positive feedback based on your consumers’ experiences. If you’ve earned bragging rights, it’s okay to show off your business’ achievements. It could help lift your conversion rates, too.
This post is part of an ongoing Clickipedia series, defining all the terms you need to know for conversion rate optimization. Keep checking back each week to learn more, and don’t forget to check out the whole series.