What are swim lanes: The parsing of channels or traffic segments to ensure clean, collision-free testing. For large companies, distributed testing teams, or multi-funnel websites, swim lanes help organize optimization efforts and enable concurrent testing.
What swim lanes are not: An organization or functional silo, which describes the distinct separation of responsibilities between groups and teams in an organization. Where silos typically imply a division of goals and communication, swim lanes require coordination and cooperation across teams.
Why swim lanes matter: Collisions have a dramatic effect on the outcome of testing and should be carefully monitored. Establishing swim lanes is a practical method for mitigating the risk of collisions.
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