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What are Targets? -Clickipedia


What a target is: In Adobe Test&Target terms, targeting is the ability to display something different (content or campaigns) to different segments.

What a target is not: interchangeable with “segments” (in Adobe Test&Target). Segments and targets work together, but they’re not the same.

Why we care about targets: Targeting allows a marketer to really show the user what they need to see. For example, you could set up a target to show users coming from an email something very specific, while all other users get the default content. It’s a way to make sure the appropriate users are seeing the appropriate things.

This post is part of an ongoing Clickipedia series, defining all the terms you need to know for conversion rate optimization. Keep checking back each week to learn more, and don’t forget to check out the whole series.