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What is Test&Target Lazy Loading? -Clickipedia

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What Test&Target Lazy Loading is: How Test&Target learns about a new Mbox you’ve added to your page, including its name and any parameters you’ve attached to it.

How Test&Target Lazy Loading works: After adding a new Mbox to your landing page or website, an initial page-load will automatically notify Test&Target that your Mbox exists and that it is ready for content to be swapped out.

The benefit: You do not need to configure Test&Target to add a new Mbox or declare any of its relevant information. Your first page-load will do this for you.