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What is Traffic? -Clickipedia

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What traffic is: In testing terms, your traffic is how many visitors and page views you get to your site or landing page.

What traffic is not: the only thing that determines if you can test– you can still test with low traffic, but it can take longer!

Why we care about traffic: The amount of traffic your page gets determines how long it takes your test to reach statistical significance. Generally, the more traffic you have, the faster your test will reach statistical significance.

This post is part of an ongoing Clickipedia series, defining all the terms you need to know for conversion rate optimization. Keep checking back each week to learn more, and don’t forget to check out the whole series.