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What is Urgency? -Clickipedia

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What urgency is: A communication tactic which encourages visitors to respond to an offer immediately. It often plays up deadlines, limited stock or a fixed number of opportunities.

What urgency looks like: “Offer ending at midnight!”, “Only 3 tickets left!” or “First 50 customers!”.

Why urgency matters: This type of messaging shows visitors why they should convert now or what they will miss out on if they wait.

The bottom line: Urgency, like loss aversion, can give visitors that extra “push” to convert by tapping into their fears of losing a desired opportunity.