What User-Centered Design is: A process that considers the consumer that will be using the product, service, or system when creating it. Each stage of the design process contemplates the needs, desires, and limitations of the end-user. When using user-centered design, a company should think about its audience, the context, and the purpose.
What User-Centered Design is not: User experience design, which is the process of studying—with the goal of optimizing—a person’s interaction with a given system. There is obvious overlap between the two, with user-centered design representing one methodology useful for improving user experience.
Why User-Centered Design matters: Starting with the user’s goals and desires in mind leads to a more functional, friendly design, but it’s an excellent way to improve conversions, too.
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