What a widget is: A lightweight application that can be embedded into a smartphone, tablet or mobile device.
What a widget looks like: A weather status box, stock ticker or news feed that can be seen directly on a user’s home screen.
Why widgets matter: Consider exploring widgets if your user base is in a hurry. There is no time spent waiting for an app to load, since it’s already housed on a user’s home screen. Rather than accessing information by opening a traditional full-scale app, on-the-go or very busy users may find widgets more relevant and fitting to their lifestyle.