So, you overhear some techies at the water cooler talking about “THE CLOUD.” You glance outside a nearby window and see a few fluffy whites, but nothing looks as ominous as to require being singled out…
Congratulations, you just stumbled upon a discussion about “Cloud computing,” and it may just be the quickest and most efficient way to get your next online promotion off the ground and onto the web.
According to Wikipedia, Cloud computing is the “provision of dynamically scalable and often virtualized resources as a service over the Internet… The term cloud is used as a metaphor for the Internet, based on how the Internet is depicted in computer network diagrams and is an abstraction of the underlying infrastructure it conceals.”
In a nutshell, the Cloud service provider rents you secure web server space that’s guaranteed to handle all the traffic you can throw at it– without your IT team having to crawl into a server cage, pop open a box and upgrade processors, memory or hard drives… or order more bandwidth from your ISP.
Cloud computing has been around for quite some time and shares some similarities to Software as a Services (SaaS) in that the Cloud user is not making a capital expenditure for IT infrastructure (think of it as Hardware as a Service). Instead, the Cloud user pays the Cloud provider as resources are used. Big name companies are in the Cloud business including IBM, Yahoo!, Google, Rackpsace and Amazon, just to name a few.
Here’s how the Cloud can help you and your team:
- Reduced Cost – The Cloud provider has made the infrastructure investment in hardware and software. You’re essentially paying for only what is used (above minimum monthly amount).
- Scalability – The service can scale to accommodate millions of page views.
- Rapid Deployment and Easy implementation – Without worrying about hardware, software licenses and their costly implementations, your landing pages or microsite can be up in record time.
- Frees Up Internal Resources – The hosting burden is shifted from your IT team to an experienced, reliable third-party provider. The net is that your IT teams can focus on your core site and their other priorities.
- Quality of Service – Cloud vendors offer 24/7 customer support and additional third party monitoring can be purchased for minimal cost.
So, how do we use the Cloud? We use Cloud services to host client landing pages and microsites. We can quickly make promotional changes, deploy additional pages, run analytics and conduct tests, all with zero or very little involvement from your IT resources.
Gartner Inc. predicts that by 2012, 80 percent of Fortune 1000 enterprises will pay for some Cloud-computing service, while 30 percent of them will pay for Cloud-computing infrastructure. If your IT team isn’t already using the Cloud, chances are they will be soon.
With a Cloud service hosting your landing pages or microsite, your next promotion can have clear skies ahead. Just ask your Client Strategy Manager how we can help make the Cloud work for you.