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How Monetate Encourages the 3 R’s: Why Reduce, Reuse and Recycle is Good for Testing


Who doesn’t remember that great public announcement campaign from the ‘90s – “Reduce, reuse, recycle”?  Jack Johnson even wrote a song about those 3 R’s. We are paying more attention to the idea of protecting the resources in our environment now more than ever before, but what if we could figure out a way to protect our testing program resources and clean up the litter as well?

Monetate does a great job of giving you the ability to follow the 3 R’s with your test campaigns:

Reduce confusion. Your test setup doesn’t have to be complicated. A simple interface is the biggest tool for reducing confusion. The most important things should be front and center – a dashboard of your recent activity in active campaigns, a list of all campaigns and your reports and analytics. And the best part about Monetate’s Analytics window is that it summarizes status and goal significance for all campaigns.

Reuse actions and metrics. What if you could set up an action once and reuse it as many times as you’d like to for other tests? As we discussed in our last post about Monetate’s test setup process, the action is the “what.” With Monetate, the actions or metrics you’ve established for past campaigns are reusable and easily accessible for any future campaign you create, without having to reinvent the wheel.

Recycle segments. You spend a lot of time considering which segments you want to target for each test. Don’t you wish there were a simple, at-a-glance list of the segment possibilities at your fingertips as you’re setting up the test campaign? Monetate, fortunately, does just that. It shows you all target segments you’ve used before, such as Landing, Location, Behavior, Current Page, Technographics and even Weather. The easy-to-select and friendly naming structure gives users setting up the test more confidence that they are selecting the appropriate segments.

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We are very excited about the efficiencies like these available with Monetate’s testing platform. As every testing-focused marketer knows, the more we can streamline the process and eliminate clutter, the more effective we can make our testing!