We’ve been talking about the importance of mobile for years, but in 2015 adequately addressing the needs of this consumer group requires much more than a responsive site design. Looking broadly at the retail industry, about 13 percent of all shoppers now access sites exclusively through mobile devices, but for the top 10 retailers, mobile-only consumers account for nearly 50 percent of all shoppers. Add to this the estimated 75 percent of shoppers that use their phones while browsing in a physical store and it’s clear that mobile optimization impacts a significant portion—if not a majority—of consumers.
So what can we do to make our mobile experiences more relevant, usable, enjoyable, and ultimately profitable? First, we must leverage what we’ve learned over the past several years of struggles. We must also make an accurate assessment of consumer behavior patterns right now. Finally, we must create realistic strategies for addressing the evolving needs of our customers over the next year and beyond.
It’s a tough challenge, but attendees of Click Summit 2015 will get a unique opportunity to hear thought leaders discuss the challenges and opportunities of mobile optimization.
If you’re attending Click this year, join us for a panel discussion on Thursday, May 7 from 4:00 to 5:00 p.m.
The Past, Present, and Future of Mobile Optimization: A Roundtable Discussion of What We Know, What We’ve Learned, and Where We Plan to Go
In 2014, mobile sales accounted for nearly 23 percent of all holiday shopping and some retailers saw mobile traffic climb as high as 70 percent of their total. Simply having a mobile presence is clearly no longer adequate. In an increasingly mobile-focused world, businesses must focus on optimization of the channel—and build a foundation that will allow them to adapt to constantly shifting mobile consumer behavior. In this panel discussion, we’ll share data and insights into mobile behavior from 2014 and outline a plan to optimize mobile experiences in 2015 and beyond.
Moderated by Brooks Bell CMO Gregory Ng and featuring panelists from Wayfair.com, Lowe’s Home Improvement, and Imagitas, a Pitney Bowes company.