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Important Takeaways from an Opinion Survey of Top Marketers


Today I joined 80+ local marketers to hear Christine Moorman speak at the Triangle AMA‘s June Luncheon. Moorman is the T. Austin Finch Senior Professor of Business Administration at Duke University’s Fuqua School of Business and Director of The CMO Survey. She shared results from the latest CMO Survey as well as presented some areas of opportunity for today’s marketers.

The CMO Survey, “collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and in society.” If you haven’t seen the CMO Survey’s results yet, you can download them here.

Moorman’s presentation was packed with interesting results and to highlight some of them, I have chosen some of my favorite tweets from the event:


Brooks Bell is a proud sponsor of the Triangle AMA. We hope to see you at a future event!