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Lose, Lose Often, and Smile Through it All


DATA-DRIVEN CMO is an ongoing series on the Brooks Bell Blog that focuses on topics for the modern day data-driven CMO.

Today I read an interesting post from Peter Gruber, the CEO of Mandalay Entertainment and owner of the Golden State Warriors and Los Angeles Dodgers. In his post, “Best Advice: Down But Not Out,” he writes:

“Winning is as much about attitude as aptitude especially when the chips are down. Leadership is about providing inspiration to your team, not just perspiration. It’s about recognizing that winning and losing are often very close together. You as a leader must recognize that success has many fathers and failure is an orphan. That’s when your leadership is most needed.”

Young girl smiling

This advice is especially true in the case of a CMO in a testing organization. 25% of all tests may win but 25% of all tests often lose. And worse, up to 50% of tests are flat! So how does an organization, focused on winning tests, deal with not winning most of the time?

The answer to that question relies on a solid testing culture within your organization. And the key to that testing culture is the attitude of the leader. That means you. The way you handle test losses establishes the tone for your organization’s testing culture.

Treat your losses for what they are: learning examples to give your next test a better chance of success. Smile through it all and your team will push you through to optimization.