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Our Tips For Optimizing Your Experience at Opticon 2019


Opticon19 is in just a few short weeks and we’re already buzzing with excitement. Read on for our tips for getting the most out of the event and learn which sessions are on our list.

There are three major conversion rate optimization conferences that we look forward to each year: Adobe Summit, Opticon and Click Summit.

Adobe Summit, hosted by Adobe, is sort of like Christmas in March for digital professionals. Here, you’ll find a little something for everyone, regardless of your functional expertise.

Click Summit is our own conversion rate optimization conference. With its small group-style format, it’s sort of like a therapeutic retreat for digital leaders focused on A/B testing, personalization, UX and more.

Download: Top Takeaways From Click Summit 2019

And then, there’s Opticon. Hosted by Optimizely, Opticon offers the best of both worlds, combining the larger-than-life environment of Adobe Summit with the hyper-relevance of Click. The result? two days of learning and networking with the best in experimentation, conversion rate optimization, digital marketing and more.

How to Prepare for Opticon

If you haven’t already, register for the event. (Duh) Sign up by September 3 and use our registration code, OPT19SPREF450-BB, to get $200 off. If you can’t make that deadline, no worries! Registration for Opticon will continue to be open up until the event starts–you can even register on-site!

Determine your goals for the event: What do you want to get out of Opticon? Take inventory of your program and personal challenges and consider their impact.

Do your research & create a game plan: Familiarize yourself with the conference agenda and the conference FAQs. Opticon has three different educational tracks for its sessions: Culture & Growth, Strategy & Process, Platform & Technology. Select your sessions based on the goals you’ve identified and have a few backup sessions in mind in the event that any of them are full.

Meet us for a drink when you get in town! We’re co-hosting two different happy hour events on September 11 (the day before the conference’s official kick-off) and we’d love to see you there! Join us and our partners from 5-7 pm at The View lounge on top of the Marriott Marquis or at Bourbon & Branch from 7:30 – 10:30 pm.

At the Conference

Drink. Water. One time I lost my voice at Unbounce’s Call to Action Conference and it was terrible.

Regardless of if you’re partaking in the many opportunities to booze it up with your fellow digital experts, you’ll be movin’ and shakin’ from the minute you step foot into the Mariott Marquis. Drink water to stay well, stay hydrated and keep those vocal cords lubricated so you can have meaningful conversations without any sign language.

Keep an eye out for the quality SWAG. If there’s one thing I appreciate, it’s thoughtful and useful marketing swag. With Opticon’s promising list of sponsors (including us, heyo!) there’s bound to be some good stuff to bring back to your team.

Come see us! Our team will be posted up at our booth, #P4, and we’d be thrilled if you’d stop by.

A Few Sessions We’re Excited About This Year

Path to Personalization: How to Prioritize Your Customer Segments

When it comes to personalization, half the battle lies in determining when, where and to whom you should be personalizing. This session will dive into how to build a personalization strategy by prioritizing your customer segments.

We’re a little biased because this session is led by Shana Braun, one of our Sr. Analysts, and Kenny Smithnanic, Sr. Director of e-Commerce at Mint Mobile and one of our awesome clients. That said, we’re super excited to share our expertise on personalization, which many companies still struggle with executing.

When: Sep 12, 2019 / 1:45 pm – 02:30 pm
Who: Shana Braun, Sr Analyst, Brooks Bell Inc, and Kenny Smithnanic, Sr. Manager of e-Commerce at Mint Mobile

From iOs to TiVo: In-App Digital Experience Testing

What it’s about: Testing doesn’t end with the desktop experience. In this session, we’re excited to hear how Fox Networks and Nike have leveraged multiple channels to build their experimentation programs across multiple channels, including iOS and FireTV apps, and Nike’s SNKRS and Training apps.

When: Sep 12, 2019 / 11:00 am – 11:45 am
Who: Alex Alwan, Sr Product Manager, Optimization for Fox Networks and Will Close, Director of Digital Experiments at Nike

How to Build Better Products By Focusing On The Why

Led by our partners at FullStory, this session centers on product development strategies and tactics for ensuring that your customers (and their challenges) are at the center of your product development plans.

When: Sept 12, 2019 / 12:00 pm – 12:45 pm
Who: Justin Dilley, Head of Product at FullStory

A Fireside Chat with Ashton Kutcher

Ashton Kutcher is far from his Kelso days. The Actor/Model-turned Investor, Entrepreneur and Philanthropist will be participating in a fireside chat with Optimizely CMO, Carl Tsukahara where they’ll explore the possibilities technology brings to organizations and how curiosity moves us forward.

When: Sept 12, 2019 / 4:00 pm – 4:45 pm
Who: Ashton Kutcher of Sound Ventures and Thorn: Digital Defenders of Children, and Carl Tsukahara of Optimizely

The Outperforming Organization

Truth be told: I’m a sucker for a good panel discussion but this one sounds especially cool. In this session, you’ll hear from digital leaders at Salesforce, Cox Automotive and StubHub about the business impact of creating culture of experimentation, and how they did it.

When: Sept 13, 2019 / 8:30 am – 9:45 am
Who: Marilyn McDonald, Sr. Director – Product, Design & Technical Program Management – StubHub, Jennifer Ruth, VP Customer Success – Optimizely, Jessica Stafford, SVP & General Manager, Autotrader – Cox Automotive, and Mark Yolton, VP, Digital & Interactive – Salesforce

The Digital Transformation of Northwestern Mutual

How does a 160-year old insurance dinosaur accelerate innovation so much that they’re able to ship more than 4,000 digital releases in just one year?

Find out in this session, where you’ll learn how Northwestern Mutual transformed its digital operations over 3 years, resulting in a 4X improvement in leads, 1.3M in digital registrations, 154K mobile downloads and a digital business that is growing quickly.

When: Sep 12, 2019 / 10:15 am – 11:00 am
Who: Roman Geyzer, Senior Director of Product Strategy at Northwestern Mutual

How Atlassian Drove More Sign-Ups by Creating a Single View of Their Customer

Um. Hello. An all female-led session dissecting how Atlassian harnessed terabytes of disjointed customer data across different systems to support omni-channel targeting and personalization. Need I say more?

When: Sep 12, 2019 / 11:15 am – 12:00 pm
Who: Sharon Hau, Senior Growth Engineer – Atlassian, Kriti Singh, Senior Data Engineer – Atlassian