Only three sessions into the Social Media Business Forum at the School of Education at North Carolina Central University in Durham North Carolina today and one topic has risen to the top every time: Know your audience.
Know your audience when selling.
Know your audience when creating content.
Know your audience when reacting to customers.
It all comes down to messaging and taking the time to understand who you are speaking to.
As I mentioned in my panel this morning, “Advertising on the Social Web: Can it Work”, it is possible to message to each prospect or customer in a unique way. A way in which messages and offers can increase in urgency after every exposure. A way in which interactions are no longer one person yelling to another but rather a conversation that spans across the entire prospects online experience.
After all, identifying your most profitable prospects and messaging to them appropriately is the key.