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Star of the Week’ Spotlight: David DeFranza


Each week at Brooks Bell, we have a short meeting Friday morning with the entire team. During the meeting we get updates on tests and the company, and award a “Star of the Week.” This week, our Star is content strategist, David DeFranza. David writes great content for our blog and elsewhere, and last week was a great week for content. Congratulations David! Articles written by David last week:How Tag Management Will Supercharge Your Testing ProgramWhat Every CMO Needs to Know About Testing5 Must Read Optimization Posts for the Week of January 20 – All About Tag Management

 David Star 2 edited

What led you to have a passion for writing?

I think that to really appreciate something—whether it’s basketball, beer, music, or anything else—you have to try to do it yourself. I have always loved reading so I think writing was a natural next step.

 What are you reading?

These days, most of my reading time is dominated by school. That’s not a bad thing though. Recently I have read The Man Who Lied to His Laptop, by Clifford Nass, and The Functional Art, by Alberto Cairo, The Master Switch, by Tim Wu and The Innovator’s Dilemma, by Clayton M. Christensen. I also read Tribal Leadership, by Dave Logan, John King, and Halee Fischer-Wright, which was given to me by some colleagues here at Brooks Bell.

What’s your #1 most played song? 

When I’m writing, I like instrumental music or music in which the lyrics are unintelligible. Here at Brooks Bell, however, I usually just listen to whatever is streaming over the office Sonos system.

 —The Brooks Bell Star of the Week is a team member who has gone above and beyond typical expectations during the week. The award is designed to empower our team and ensure everyone’s hard work is appreciated and recognized.  The winner receives a large trophy they get to keep for the entire week, fully equipped with extra Nerf darts (extra protection for those impromptu Nerf wars). They also get the honor of selecting the following week’s winner.  Sound like fun? Check to see if we’re hiring.