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“Star of the Week” Spotlight: Reid Bryant


Each week at Brooks Bell, we have a short meeting Friday morning with the entire team. During the meeting we get updates on tests and the company, and award a “Star of the Week.”

This week our Star is data scientist, Reid Bryant. As a super-knowledgable member of our team of analysts, Reid has offered up some great insights and ideas on how we can improve upon our process. He also is a contributor to our blog. His most recent post, Testing Differences in Revenue? You’re Probably Not Using the Correct Statistics, is an overview of why t-tests might not be the best way to evaluate differences in revenue per visitor. Congratulations Reid!

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Where are you from and how did you end up in Raleigh at Brooks Bell?

I am originally from Greenville, NC but have loved being in Raleigh since graduating from UNC in 2005. I went to grad school at the Institute for Advanced Analytics at NC State and was super excited to land a spot as a Data Scientist with Brooks Bell after graduating.

Continued learning is one of our focuses this year at Brooks Bell. What new skills, technologies or strategies are you working to learn?

I am making concerted efforts to continue improving my coding skills in the statistical programming language of R as well as learning specific industry testing and optimization tools. Improving my efficiency in R has been an iterative process, but the time has been well spent resulting in the ability to extract additional insight from testing results and maximize ROI for our clients.

What is a problem or challenge you faced and overcame in the past weeks?

We are wrapping up a multivariate test for one of our clients and its always a fun but complicated process sorting out the main effects and the interactions for each level of all the variables we are testing. It involves making sure we are modeling from the correct distribution for the particular metric of interest so that we can accurately communicate the significance, lift, and expected lift interval. (Learn more about that here and here.)

The Brooks Bell Star of the Week is a team member who has gone above and beyond typical expectations during the week. The award is designed to empower our team and ensure everyone’s hard work is appreciated and recognized.

The winner receives a large trophy they get to keep for the entire week, fully equipped with extra Nerf darts (extra protection for those impromptu Nerf wars). They also get the honor of selecting the following week’s winner.

Sound like fun? Check to see if we’re hiring