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“Star of the Week” Spotlight: Taylor Wilson


Each week at Brooks Bell, we have a short meeting Friday morning with the entire team. During the meeting we get updates on tests and the company, and award a “Star of the Week.”

This week our Star is optimization analyst, Taylor Wilson. Taylor has been working hard managing the analysis for a number of clients and never hesitates to help out others in the group, too! Congratulations Taylor!


What is the best part about living in Raleigh?

What’s not to love, really. Granted I went to college here, and love the city. Raleigh is growing everyday, and there are always new things to do. A new bar or restaurant to try out, a new festival to go to, a new greenway trail to explore. Love how the city is evolving and becoming a true place to have a good time and live.

What advice would you give to companies just starting to test?

Test smart. Test often. Strategy is what drives true impact, but sometimes the best way to learn and strategize is to gain insights from tests you’ve designed specifically for that purpose. If you have a question about your user…test against it. Then continue to test often, such that you can consistently improve and learn quickly.

What is a problem or challenge you faced and overcame in the past weeks?

Time. We are constantly improving our analytics. Diving deeper into data and using more statistical rigor in approaching analysis. With this evolvement comes complexity. This complexity, along with test velocity, has stretched time thin. Overcoming this is a team effort. Our analyst team works very hard and well together. We consistently aid in all clients analysis and because of this are able to pick up a bigger role when needed.

The Brooks Bell Star of the Week is a team member who has gone above and beyond typical expectations during the week. The award is designed to empower our team and ensure everyone’s hard work is appreciated and recognized.

The winner receives a large trophy they get to keep for the entire week, fully equipped with extra Nerf darts (extra protection for those impromptu Nerf wars). They also get the honor of selecting the following week’s winner.

Sound like fun? Check to see if we’re hiring