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What Google Content Experiments Means for Testing and Optimization (Video)


Now that Google Analytics includes testing capabilities, millions of users will be able to conduct split testing campaigns. But what does the launch of this free tool mean for the optimization industry? Gregory Ng, Brooks Bell’s chief strategy officer and chief marketing officer, posed three questions in a recent blog post about Google Content Experiments:

  • Do more experiments mean better experiments?
  • Will the widespread access to this free tool justify bigger budgets for the testing advocate within organizations?
  • Will “site optimization for all” create an industry where everyone thinks they are experts?

Naoshi Yamauchi, VP of analytics and testing, answers these questions in this short video. What do you think? Share your thoughts in the comments below.