How is this good for testing? Well, most testing tools are implemented using the same methods that are used for any other tags (in the head or somewhere in the body). This means that testing tool tags are a perfect candidate to be added to any Tag Management Solution (Download: 20 Questions to Ask When Choosing a Testing Tool). You don’t need to run your testing tool tags on pages that you are not testing on and that are not in your conversion flow. With a Tag Management Solution you can easily remove them as need with rules. This can save your company tons of money if you are paying for server calls to the testing tool as well. Being able to deploy your testing tool code via rules is also helpful if you have to deploy the tag around specific elements on the page. Most Tag Management Solutions can easily deploy tags this way. Some even use the data layer to provide you with smarter ways of targeting your pages for tag deployment.
What are some ways you have deployed your tags with a Tag Management Solution?