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Brooks Bell Guide

Brooks Bell Ideation Training

Learn how behavioral economics fuels the Brooks Bell methodology to create user-centric, performance-driven experiments.

Brooks Bell’s Strategy Ideation Training Program allows internal,
cross-functional enterprise teams to:

  • Better understand customers’ needs & behaviors through the application of data
  • Generate customer-focused, data-driven website optimization ideas
  • Prioritize tests to balance efficiency, impact and business goals

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