: Personalization

Is Personalization a Net Positive?

“A squirrel dying in front of your house may be more relevant to your interests right now than people dying in Africa,” Mark Zuckerberg once said. There was some gray in that statement. His use...

Aiming for 1:1 Personalization? Here’s a Better Approach.

For most of the last decade, A/B testing has been the cornerstone of most site optimization programs. We learned that measuring in controlled environments can give us tangible ROI while empowering marketers to prove their...

Does Your Personalization Strategy Focus on Path or Product?

Lately, it seems every digital business is launching a new personalization initiative. A 2015 survey found 78 percent of respondents agree or strongly agree it’s important to “try to differentiate through customer experience.” Realizing a...