Most personalization campaigns fail because of a lack of a strategy that defines who, where and how to personalize.
So we’ve put together a free guide to help you do just that.
This seven-page guide is packed full of guidelines, templates and best practices to strategize and launch a successful personalization campaign, including:
- Major considerations and things to keep in mind when developing your personalization strategy.
- More than 30 data-driven questions about your customers to identify campaign opportunities.
- A template for organizing and planning your personalization campaigns.
- Guidelines for determining whether to deliver your campaigns via rule-based targeting or algorithmic targeting.