There are three critical components to building and scaling a personalization program: strategy, data and technology.
It’s complicated, so we’ve put together a playbook to help you out.
This playbook is packed full of guidelines, templates and best practices to strategize and build a successful personalization campaign, including:
- Major considerations and things to keep in mind when developing your personalization strategy.
- More than 30 data-driven questions about your customers to identify campaign opportunities.
- A template for organizing and planning your personalization campaigns.
- Guidelines for determining whether to deliver your campaigns via rule-based targeting or algorithmic targeting.