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White Paper

The Personalization Playbook

There are three critical components to building a personalization program: strategy, data and technology.

Download our 22-page playbook to learn how to leverage these components together to build a scalable program and truly profit from personalization.

What’s inside:

  • Major considerations for developing your personalization strategy
  • A template for organizing and planning your personalization campaigns
  • Guidelines for structuring your customer data, customer attributes and important contextual considerations
  • How to evaluate and select a personalization tool

Get the playbook