Resources

Whether you’re just getting started or you’re managing a large, dedicated team these free downloads, whitepapers, worksheets, and other resources will help deepen your knowledge of testing and optimization.

Whitepapers

2016 Clickaways

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5 Ways to be Customer-Centric

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10 Steps to Build Fair and Reliable Technology Tests

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2015 Clickaways

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2014 Clickaways

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5 Stages of Testing Ideation

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Clickipedia

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Identifying and Improving KPIs in mCommerce Apps

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Brooks Brothers Customer Story

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The Data-Driven CMO Framework

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Worksheets

Test Outcome Matrix

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Polling Code

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Conversion Design Infographic

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Brooks Bell QA Checklist

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20 Questions to Ask When Choosing a Testing Tool

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CTA Worksheet

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Testing Prioritization Scorecard

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8 Development Questions to Ask Before You Begin Testing

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Webinars

Build a Strategic Roadmap for Web Optimization

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Create a Practical and Profitable Personalization Strategy

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Create a Successful Personalization Strategy

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