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Can Web Behavior Predict COVID-19 Transmission?

October 21, 2020

Taylor Wilson

Creating A Human-Centric Onboarding Program: A Guide for Testing Leaders

October 19, 2020

Dan Romanow

Can You Trust The Results of Your Website Tests During a Pandemic?

May 29, 2020

Alyssa Riddle

Hide, Panic or Freeze: What Science Says About Consumer Behavior During A Crisis

March 12, 2020

Alyssa Riddle

The One A/B Testing Tool You Need To Run A More Impactful Optimization Program

October 25, 2019

Suzi Tripp

What’s the Deal with Bayesian A/B Testing?

October 24, 2019

David DeFranza

Embracing Uncertainty in Business Decisions

September 18, 2019

Zuhaib Mahmood

Here Are 13 A/B Testing Ideas For Amazon On Prime Day

July 15, 2019

Alyssa Riddle

Travel Website Optimization: Unpacking Booking.com & Its Use of Behavioral Economics

June 21, 2019

David DeFranza

Ask An Expert: Illuminate, Behavioral Economics and Coming up With A/B Test Ideas

June 21, 2019

Delisa Reavis

3 Ways to Run More Impactful Product Experiments

May 2, 2019

Rebecca Bruggman, Optimizely

Empathy Is Key For Business Growth, But How Can You Scale It Up?

May 1, 2019

Chris Samila, FullStory

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