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Truly Understanding Minimum Detectable Effect

August 23, 2017

Shana Braun

Using Fixed Time Horizon to Generate Credible Optimization Results

August 9, 2017

Taylor Wilson

Optimizely X – Our Experts Share Their Insights

October 4, 2016

The Brooks Bell Team

How Do You Prove the Value of Testing to Executives? Brooks Bell Experts Share Their Insights

August 31, 2016

The Brooks Bell Team

5 Must-Read Optimization Posts for the Week of July 1

July 1, 2016

Rachel Healy

Is Personalization a Net Positive?

June 29, 2016

Reid Bryant

3 Hidden (and Dead Simple) Opportunities to Optimize Your Content

June 22, 2016

Rachel Healy

Mobile Commerce: Should Revenue Really Be Your Metric?

June 15, 2016

Suzi Tripp

Here’s Proof That You Are Not Your Customer

June 8, 2016

Jonathan Hildebrand

What Las Vegas Taught Me About Personalization (Plus 5 Ways to be Customer-Centric)

June 2, 2016

Brooks Bell

Aiming for 1:1 Personalization? Here’s a Better Approach.

May 18, 2016

Dave Rose

Careers in Optimization and Testing: May 17, 2016

May 17, 2016

Rachel Healy

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