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Introducing the State of Experimentation Report

Meet the Moderators: Doug Mitchell, Manager of Testing & Optimization at Southwest Airlines

February 19, 2020

Alyssa Branscome

Experience Optimization At Scale: Which Industry Will Be Next to Join the Movement?

January 30, 2020

Scott Plumb

Level Up Your Career With These Online A/B Testing Training Programs

August 9, 2019

Alyssa Branscome

How To Make A Case for Holiday Website Testing

July 31, 2019

Alyssa Branscome

White Paper

How To Prepare Your E-Commerce Testing Strategy For Peak Retail Season

Here Are 13 A/B Testing Ideas For Amazon On Prime Day

July 15, 2019

Alyssa Branscome

A/B Testing Analysis: Top Questions to Ask Your Analysts

March 21, 2019

Shana Braun

Truly Understanding Minimum Detectable Effect

August 23, 2017

Shana Braun

How To Reach Desired Confidence & Power Levels with Your Experimentation Programs

August 16, 2017

Taylor Wilson

Using Fixed Time Horizon to Generate Credible Optimization Results

August 9, 2017

Taylor Wilson

Show Testing Some Love: How to Breathe New Life into Your Program

February 14, 2017

Suzi Tripp

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