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What’s the Deal with Bayesian A/B Testing?

October 24, 2019

David DeFranza

White Paper

Six A/B Testing Strategies for Low Traffic Websites

Embracing Uncertainty in Business Decisions

September 18, 2019

Zuhaib Mahmood

3 Ways to Run More Impactful Product Experiments

May 2, 2019

Rebecca Bruggman, Optimizely

Hiring? Here Are 7 A/B Testing Interview Questions To Ask Potential Candidates

April 10, 2019

Lola Olagbegi

Changing Your A/B Testing Software? Read These Tips First.

October 5, 2018

Aly Pilkons

The Expert’s Guide to A/B Testing During the Holiday Season

October 5, 2018

Suzi Tripp

Truly Understanding Minimum Detectable Effect

August 23, 2017

Shana Braun

Using Fixed Time Horizon to Generate Credible Optimization Results

August 9, 2017

Taylor Wilson

How Do You Prove the Value of Testing to Executives? Brooks Bell Experts Share Their Insights

August 31, 2016

The Brooks Bell Team

What Should You Do When a Test is Flat? Brooks Bell Experts Share Their Insight

August 17, 2016

The Brooks Bell Team

What Las Vegas Taught Me About Personalization (Plus 5 Ways to be Customer-Centric)

June 2, 2016

Brooks Bell

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