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Optimization Strategy & Operations Consulting

Launch and scale testing and personalization across your organization.

Launching a few tests?—Easy. Launching 100? Let's talk.

We’ve worked hand-in-hand with dozens of enterprise organizations to create the right strategy, structure, workflow and communication to increase velocity and enable experimentation to become a bigger part of their business strategy.

What can Brooks Bell do for you?

  • Establish an Experimentation Center of Excellence.
  • Develop a customer-centric strategy and roadmap for testing and personalization.
  • Get more teams on board with testing and personalization.
  • Measure and increase your revenue impact.
  • Show quick value to executives and align experimentation with strategic goals.

Our engagements often start with a rigorous 400+ question maturity assessment to analyze and benchmark your optimization efforts


Through this, we’re able to identify what’s holding your program back and design actionable strategies to overcome them. We’re also able to spot untapped opportunities, providing recommendations to level-up your experimentation strategy, and flagging areas where you can save time, money and resources.

Our Services

  • Strategic Planning & Goal Setting

    We’ll take your ad hoc a/b testing and personalization efforts and streamline them into a cohesive strategy with meaningful business impact.

  • Optimization Training & Workshops

    Enterprise product, marketing and analytics teams turn to Brooks Bell to learn the basics of testing, as well as advanced skills like test ideation, data storytelling, user research and customer insight design.

  • Program Building & Organizational Design

    Centralized, decentralized, federated—which program model is right for you? We’ll work across teams to determine who owns experimentation, and how to best structure and staff your Center of Excellence.

  • Process Design & Improvement

    Marketing, Product, Analytics, Engineering, IT— optimization requires a lot of cooks in the kitchen. We’ll examine your current approach to testing and personalization, then we’ll design a realistic, scalable process and governance model for your program that maximizes your output and impact.

  • Reporting & Internal Communication

    We’ll establish systems and processes to easily store, share and learn from your A/B tests. We’ll develop a plan to communicate impact, increase buy-in and get more teams involved in testing and personalization. We’ll also provide with custom-built tools and templates to help you ingrain customer-centricity, experimentation and personalization into your company’s decision-making processes at every level.

  • On-Going Advisement

    Sometimes you just need to talk it out. We offer on-going consulting and strategic advisement for teams looking to grow the velocity and impact of their optimization efforts.

Our ultimate goal is to increase your team’s impact by delivering a measurably better experience for your customers.

As a consultative firm, we meet our clients where they are, and then work with them over a period of weeks or months to craft a set of solutions – whether it’s a custom-built certification program, or simply a tag audit – to help them move beyond their unique challenges in scaling a world-class experimentation program. Learn more about our approach.

Brooks Bell has been a breath of fresh air. They helped us understand our opportunities in digital and experimentation. But more importantly, they have been coaches. What surprised me the most, is their collaborative approach to problem solving. They are true partners.”

— Chris Chapo

VP, Customer Data & Analytics at Gap Inc.

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Build the required technical foundation for testing and personalization.

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