Josh has over ten years of client and online marketing professional experience. Most recently, he was the manager of online marketing for Lulu.com, where he managed all online customer acquisition and retention initiatives, including paid search, SEO, email, social media, affiliate program and on-site promotions. Through analytics-based decision-making, segmentation, A/B and multivariate testing along with sound strategic planning, his team exceeded all conversion goals since the group's inception.